Description: BBC Three is a television channel from the BBC which broadcasts via digital cable, terrestrial, IPTV and satellite platforms. The channel’s target audience includes those in the 16–34-year-old age group, and has the purpose of providing “innovative” content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 7 pm to around 4 am each night, to share terrestrial television bandwidth with CBBC.
History: In late 2001, the BBC decided to reposition and rebrand their two digital channels, so that they could be more closely linked to the well established BBC One and BBC Two. Their plan was for BBC Knowledge to be renamed BBC Four, and indeed this took place in 2002, and for BBC Choice to be renamed BBC Three. However, questions were raised over the proposed format of the new BBC Three, as some thought the new format would be too similar to the BBC’s commercial rivals, namely ITV2 and E4, and would be unnecessary competition.